They people u are talnikg about suffer from a new sindrom NOHITO (nothing happens in the office). They should enjoy the sun:) more.I had a similar conversation with a marketing lady regarding the Perrier website(campaign) with Dita von Teese and the fact that I like it a lot. She couldn't understant why. Well because it teases me, it envolves me, it plays with me, it fascinates me and does all these together with communicating the brand attributes. what more can you want?and as they say in Mad Man Advertising is about one thing: happiness - and the DC commercial clearly makes one feel i.All the best,Andrei